Master the Art of Cold Calling and Cold Email

The bottom line with an effective cold email in my assessment (it's not really "mine", just my observation and agreement): do NOT sell.

 It must be very short and to the point, personal and ask for something specific in order to solicit something that YOU want. One way is to just ask for a referral. I liken this to Jason Kanigan's "Little Unsure Technique" for getting through to decision makers.

Treat the email as a prospecting technique, not as an actual way to solicit a sale. And I would consider your desire to get a call-back to be actually "selling" --- it's still just a bit too early in the process. It's the same with any effective phone prospecting. Some of the most effective times on the phone for me have been when I am able to engage someone, not just ring them up and blast my offer at them. So, don't do it in a cold email either. "Who would be the best person to ask a question about...." Or something like that. Again, keep it simple. I've even had success adding: "Preferably the <title of decision maker>". Seemed to work good for my niche (small businesses). This of course means replies are just a start to a conversation and you should expect to have 2-4 more depending upon how your word copy controls the flow of the conversation. In the end you will need to have some type of call to action --- whether that is an appointment, an opt-in page or something. ...the point is this: anyone who says, "cold email doesn't work" is saying that because they are probably simply trying to sell in their cold email. Completely ignoring or missing the idea that, hey, I can actually have GOOD conversations with my prospects and actually move those conversations into appointments, product demos, product education, sales, etc.... But you have to drop the notion of a stereotypical spam campaign.

Most of my secrets came from courses that I took online a few years ago. They are sometimes free and very rewarding for commission based jobs. Courses on email marketing are designed for:

• Any sales executive, business development professional, or business owner that wants a massive shortcut to increasing the number of high quality meetings they get
• People who have tried cold emailing before and have yet to receive the acclaimed benefits they've heard of
• Newcomers who want a comprehensive guide of the entire cold emailing process so they can hit the ground running
• Industry veterans who want to sharpen their spear with some refreshing approaches to connecting with prospects and cutting edge tools
• Anyone who wants to be one send button away from starting a dialogue with anyone!